We researched 100s of projects, interviewed some of the best community organizers and drew on our own experience trying to get the best from, for and with crowds.
Crowdstorm has been covered in publications such as Fast Company, Huffington Post and The Guardian and many readers have given it 5 Stars on Amazon.com.
People tell us it has helped them discover new ways to research and develop ideas with large online groups. We're happy to see more people putting the ideas into action.
We believe that working with large online groups is a core management skill. It is not something you can hand to an agency or consultancy. So our services are structured to teach and support.
Events - we bring people together in real life and online to understand the best ways to do great things with big online groups.
Workshops - we lead workshops to guide learning about the design, organizing and execution of work with large online groups.
Project Design - we work with clients to create and test approaches to solve their problems with lots of online participants.
Project Delivery - we guide teams as they develop tools and management approaches to work with online crowds.
We have worked with global firms and startups. The common thread is the role of large online groups throughout the product development lifecycle, from initial launch, through launch and into maturity.
Research - the research panel has evolved. Why just ask questions when you can get ideas and mine conversation for insights, too.
Development - organize customers, partners and experts to gather ongoing feedback, from testing concepts to trying out prototypes.
Marketing - the crowd has already proved the their value in multivariate testing, but how will you improve your packaging design or marketing content?
Support - online communities have demonstrated repeatedly that they can help customers and help organizations to get the most from offerings and make them better, too.
Sometimes people talk about us, but mostly they talk about our clients. We think this is how things should be. If we're doing our jobs, we're in the background, helping you to succeed. We've been fortunate to lead and participate in some great publicly visible projects that have been covered by these fine publications.
Copyright Mutopo LLC 2013
From event organizers to online design communities, we seldom work alone. But we own the outcomes, so you should know a little more about who we are.
Marina Miranda leads Mutopo’s business in Brazil. Marina has organized events such as Startup Weekend and Campus Party, talks regularly at events related to startups and online communities and teaches classes at ESPM. Marina studied Economics at Universidade Estadual Paulista (UNESP) and Communication at Universidade Federal de São Carlos (UFSCAR) in Brazil.